At TechnoLynx, we strongly believe in using technology, especially AI, to make a positive impact on society and the environment. That’s why we’re delighted to see that Aistetic, a spinout from the University of Oxford, has created an AI tool that utilizes body scanning technology to provide highly accurate clothing measurements.

So how does this tool benefit the environment? Well, it’s quite simple. By seamlessly integrating into any online shopping website, users can quickly and easily scan their bodies to receive precise measurements and sizing specific to that retailer in just three minutes. According to Aistetic, this can reduce return rates by up to 30%, which not only saves retailers significant costs but also helps to reduce the carbon footprint of the fashion industry. In fact, the carbon footprint of a single return can be as high as 4.2 kg!

At TechnoLynx, we’re thrilled to see such innovative solutions that can make a real difference to our planet. By reducing the environmental impact of the fashion industry and promoting a more sustainable approach to shopping, we believe that Aistetic’s AI tool is just the beginning of a much-needed change in the way we consume fashion.

Credits: Artificial Intelligence News