Amazon is piloting an inventive AI tool allowing users to pose questions about specific products, saving them from the tedious task of navigating through reviews or reading extensive product listings. The tool, embedded in Amazon’s mobile app, encourages users to inquire about particular items, generating rapid responses by summarizing data extracted from both product reviews and listings.

Unlike OpenAI’s ChatGPT, Amazon’s tool doesn’t engage in lengthy conversations but welcomes creative prompts. For example, on a women’s vest listing, it crafted a haiku about the product and even mimicked Yoda’s style from Star Wars. The tool ensures it stays on topic, issuing an error message for unrelated questions like “Who is Jeff Bezos?”

Marketplace Pulse, an e-commerce research firm, first identified this quirky addition to Amazon’s AI lineup. The retail giant has been actively incorporating AI into its platform, experimenting with features like AI-generated summaries of product reviews, aiding third-party sellers in crafting listings, and generating ad images. Amazon CEO Andy Jassy, in a recent earnings call, highlighted the company’s use of generative AI for inventory forecasting and optimizing last-mile delivery routes, expressing optimism about its broad positive impact.

Image credits: Joe Raedle, Getty Images

Credits: Annie Palmer, CNBC